Sportmax’s (Max Mara’s baby sister) inception was based on affordable outerwear, with a sporty street style that prides itself on quality, from the construction to the fabrics, with a mantra of care and precision. For F/W 2012, technology stirred the pot, with neoprene being a big part of the textiles. There was a lot of quilting, and a sense of fun with the playing around of different techniques and materials. The silhouette was strong and boxy, almost uniform like, but very wearable and utilitarian. This collection is filled with no brainer, uniform pieces, much appreciated in those moments when one is too preoccupied and busy to think to much about outfits. Just grab and put on, and feel and look amazing with no effort.