Saint Laurent New London Store


Whatever you feel Hedi Slimane has injected into Saint Laurent since taking the helm in 2011, there’s no denying he’s injected something. Bringing Marilyn Manson to his ad campaigns and tapping into a niche but effective area of ‘cool’, it’s an aesthetic he’s wholeheartedly carried through to his new London store. Rising three floors from ground, it’s the first London based Saint Laurent boutique created by Slimane. Future-forward in its interior with minimalist metallics and floors, and walls made of sleek monochromatic marble, it makes for the perfect canvas in which to display the house’s pieces.



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