Loving the Sponge Popsicles by Danish creative studio Putput. Referencing a classic product pack shot the ‘Popsicles’ series creates an imitation of a common object through a purposeless addition. Both products represent different aspects of everyday life and are recognizable in their own right. They are morphed into a fictional replica creating a visual double take and a dysfunctional bi product.
More information at www.putput.dk – Discovered on Itsnicethat
