Putput Made Popsicles with Sponges!

Loving the Sponge Popsicles by Danish creative studio Putput. Referencing a classic product pack shot the ‘Popsicles’ series creates an imitation of a common object through a purposeless addition. Both products represent different aspects of everyday life and are recognizable in their own right. They are morphed into a fictional replica creating a visual double take and a dysfunctional bi product.

More information at www.putput.dk – Discovered on Itsnicethat

popsicle putput sponge sponge popsicles
Cyril Foiret

French Trendsetter, living & working in New York : art direction, trend forecasting, styling and designing are part of my daily activities. PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...

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