Today innovative activewear brand, Outdoor voices opened their first retail shop in New York City.
Located at 199 Lafayette Street, just steps from our headquarters in SoHo, the shop is a three- month retail installation with the goal of bringing people together via Activity.
Designed by artist and object-maker Ana Kras with a focus on Tactility and Material Interaction, the shopis a playful take on Shape and Color. Drawing inspiration from the gymnasiums of our childhoods, Kras incorporates abstract forms and shapes, displaying a refined approach to industrial materials like rubber and high-density foam. Movable mats invite customers to interact with the space through Stretch, Lounge and Play.
The shop will also be a hub for hosting group events—from Joggers’ Club to Hikes & Dog-Walks—in and around New York City.