OBJECTIVE OBJECTS 2.0 is a multimedia project that explores the worth of everyday items that fade into the background.
“Sometimes I think we’re too busy with having the most ‘hot’ items, and the trend system,” says Art School Utrecht’s Marijke Aarntzen, whose work winks at the ubiquity of commercial campaigns. “We pay less attention to each other and to our ‘worthless’ functional objects. We don’t ‘see’ them anymore.”
To make “invisibles” visible, the artist presents them in a different yet still minimalist context: mock billboards, collages that create x-ray visions of garments, a molded t-shirt out of ceramic bathroom tiles, or a hypnotic video about white paint that borrows from the sensuousness of perfume ads. In it, paint drips into different vessels and spins on various axes like a microwave dish or a record player, all in creamy—no longer flat—white.