Born more than 30 years ago to provide dependable protection and performance in all conditions, Nike ACG is …
Born more than 30 years ago to provide dependable protection and performance in all conditions, Nike ACG is reborn as NikeLab ACG in 2014 to deliver sport utility for the city. Spanning outerwear, footwear and portable storage, the collection is designed to meet the demands for mobility and weather protection in any urban setting.
Representing the future of sport style innovation, ACG marries pioneering materials such as Nike Tech Fleece, Nike Dri-FIT Wool and Nike Flyknit with the Berlin-based designer Errolson Hugh’s knowledge of fit, apparel construction and the functionality needed for everyday life. Hugh is the co-founder of Acronym®, an independent design agency focused on the unification of style and technology in apparel. Working together, Hugh and Nike designers reassessed contemporary athletic needs by challenging convention. Through mutual learning, the team created elegant solutions for complex problems.
“For ACG, we drafted the fit block with that posture rather than the typical straight-limbed static one,” Hugh says.
“Readiness is physically encoded into the silhouette of the collection. We call it the all conditions fit because it suggests the ability to transition to any movement and to any situation.”