Our concept for the Neil Barrett flagship store in Tokyo is based on the minimal cut of the brand`s fashion design and parallels its approach in using the same design parameters of fixed points, folding, pleating and cut outs.
Rather than defining a single room or space, our design creates a circular passage allowing the customer to experience the space in multiple ways and interpretations.
Furniture staged in key points throughout the store creates the spatial concept of a narrow enclosure changing to an open condition.
In two formal elements the design shifts between architecture and sculpture, where a compact mass of surface layers unravel and fold to form the shelving display and seating. The emerging folds will be used as display area for the NB accessory collection.