Men’s Skincare Brand Maapilim Opens New Pop-up Concept [New York]

Handcrafted products for men, created with natural ingredients from the Mediterranean, Maapilim is a new men skin & hair care essentials. With their latest new store in Nolita, they are now on a mission to create an iconic relaxing experience for the New York men.

With slow living and wellness in mind, the pop up was envisioned by Israeli design studio Craft & Bloom and buildout by Bednark. Inspired by the convoluted Grecian rooftop gardens – surrounded by serenity, iconic Mediterranean shapes and local herbs.

They wanted to create a space for people to enter and feel a transition from one of the world’s busiest retail neighborhoods, NoLita, into a different mode, activating all of their senses. Bringing shapes, materials, scents and local herbs from across the Mediterranean will allow our visitors to get a physical sense of the brand’s essence and values. Take a deep breath and step into a slower-paced state of mind.

Tel Aviv based ceramicist, Avi Ben Shoshan, was commissioned to create all the ceramic elements in the space. His works sit beautifully on the intersection between nostalgic motifs and modern lines. The sink in the space does not have a faucet, but rather a perfectly shaped water jug used to pour over one’s hands – an ode to Greek baths.

photography by Will Ellis

251 Elizabeth st,
Nolita, New York

Hours: Monday-Thursday: 11am-7pm
Friday-Saturday: 11am-8pm / Sunday: 11am-6pm