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Landmark: New Typeface Inspired by NYC’s Lever House

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A little NYC Architecture 101: in 1952, Gordon Bunshaft’s Lever House was completed at 53rd Street and Park Avenue, a twenty-four story tower inspired by Mies van der Rohe’s neighboring, equally beautiful Seagram House, in one of the city’s finest stretches of International Style, Modernist architecture.  Nowadays, its bottom floor plaza hosts a multitude of modern and contemporary art, and its timeless aesthetic has inspired the new sans serif font, Landmark.  During the building’s 1999 renovation, Pentagram’s Michael Bierut developed an identity system, upon which typeface designers Jonathan Hoefler and Tobias Frere-Jones have elaborated, staying true to the original architectural aesthetic in this all caps lettering.

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for more information, visit www.typography.com




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