Korean Heritage & Champagne

Written by Jade Moyano

Hero, a new Korean-inspired, street food and champagne restaurant  just opened its doors at 289 rue Saint-Denis in Paris.

Quixotic Projects of Paris tasked New York creative agency Safari Sundays to develop a brand and dining experience that goes beyond Korean street food. Imagine a world where Korean street food meets high-end cocktails. To creators, it’s as if Korean heritage has undergone a modern facelift.


With 90s hip-hop playing in the backdrop, Hero’s rough edges, pink marble counters and handmade details create an elastic visual world where Asian Art Deco meets modernity across all 3 floors.

Notably, there’s also a chef’s table within the restaurant called Superhero. Superhero is a chef’s counter for special dinners (and diners) and a place for visiting chefs to host one-off events.

No Vacancy, Safari Sundays’ design collective, specializes in designing interior spaces.  Hero is the first of many projects soon to be rolled out by No Vacancy, which is led by Swedish Designer, Jeanette Dalrot.

Hero will serve lunch, dinner, and drinks at a counter and bar along the ground floor, or in a separate dining room on the first floor.

Branding: Safari Sundays
Interior: No Vacancy
Photography: Danielle Rubi

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