Royal Dutch Airlines, KLM decided to create a bit of a scene in the middle of a busy airport lounge to create some buzz around their latest campaign #flatornot, which promote their new World Business Class seats transforming into a fully flat bed. They installed a 3-seat bench in the lounge that looked like all the rest, but one of them was remote controlled and could recline into a flat bed. They placed hidden cameras to see who would be the first to fully lie down. The first person to go fully flat, won two World Business Class tickets. Watch the funny viral below.
