What a great move from New York based Scottish (ex fashion) designer Jonathan Saunders who decided to trade in fashion for design! (we did the same at Trendland a few years ago…)
Last month he announced us the launch of his furniture collection under his surname Saunders.
Prior to his eighteen-year career in fashion, Saunders, in addition to receiving a Masters in Fashion Design at Central Saint Martins, studied Product Design at Glasgow School of Art. Collectively, his applied knowledge in multiple design fields, has been combined to produce a collection of made-to-order pieces utilizing a range of materials and traditional techniques including marquetry, metalwork, screen printing and resin.
The collection highlights Saunders’s obsession with color and the reactions colors have with each other.
“This is something I have wanted to do for a long time. From an early age, I was making objects and playing with colors and materials. I always dreamed of incorporating furniture within my fashion brand, but there was never the time. A few years ago, I decided to do something that felt personal, in a field where I could design with enough time to develop ideas. I’d always wanted to learn more about certain traditional techniques, stemming from my experience in Textile design. An example of this is marquetry, where its craftspeople are dying out. I wanted to use it in a modern way. All the pieces explore the relationships colors have with each other. Rhythms of Color, as I like to call it.”
“This is something I have wanted to do for a long time.”
The collection consists of three main groups. The first group highlights Saunders’ love for the traditional technique of marquetry. This love is connected to the years of working with screen printing where layers of color are interlinked. Using Marquetry takes this concept further. Dyed woods such as Sycamore and Birch are applied and inlaid on minimalist structures built from Plywood.
The second group uses tubular Steel. This is a material celebrated by the Bauhaus, one of Saunders’ constant sources of inspiration. These designs are rendered in geometric forms. Cubes and pyramids of interlocked metal are combined with industrial materials such as nylon webbing and resin.
The third group is a series of textiles to be used on upholstery and home furnishings. These are screen printed by hand. They explore color in a different and more spontaneous way, where fabrics are screen printed freely, creating colors that bleed into each other.
The collection launches with a series of images by French photography duo, Image Group (c/o Parent Global).
Creative Direction and Brand Identity by Jonny Lu Studio.