An interesting contest from Jimmy Choo : 7 pairs of shoes and 2 bags, if you win! They are asking you to take part in a new social networking concept which will feature a photo competition to generate awareness of the vital 72 hour time window. The slogan for the campaign is ‘You, Your Shoes and 72’ and many of the winning images will be showcased at the global launch of Project PEP at Selfridges London on 29th October and at Jimmy Choo Project PEP events globally…
The one I just submitted – If you like it, vote for it HERE
Over 100 winners will be chosen to win products from the Project PEP range, with a Grand Prize offering the overall winner 7 pairs of shoes and 2 bags from Jimmy Choo. The overall closing date of the competition is 7th December, 2pm GMT 2009. The winner will be announced 72 hours after this date, on the 10th of December.
They will announce the launch of Project PEP with the Elton John AIDS Foundation. This project is designed to support the funding of the Simelela centre in South Africa. After exposure to HIV, victims of rape have just 72 hours to visit the clinic and start a course of potentially lifesaving PEP treatment. Jimmy Choo will donate 25% of the net sales from Project PEP to the Elton John AIDS Foundation. The proceeds raised by Project PEP will enable the clinic to stay open day and night providing 24 hour/7 days a week access.
The slogan for the campaign is ‘You, Your Shoes and 72’ and many of the winning images will be showcased at the global launch of Project PEP at Selfridges London on 29th October and at Jimmy Choo Project PEP events globally. Over 100 winners will be chosen to win products from the Project PEP range, with a Grand Prize offering the overall winner 7 pairs of shoes and 2 bags from Jimmy Choo.
