Into the pink at The Daily Edited [Melbourne]

Curvaceous walls lead the visitor inside a minimalist, pink-themed space of The Daily Edited – the first flagship store of an accessory and leather goods brand from Australia. Feminine yet sophisticated, nothing is obvious inside this small 60sqm space conceived by Josh Cain and Lily Goodwin of an architectural practice Pattern. A few key design pieces define the character of the interior – from natural stone tables through terrazzo surfaces to simple white display cabinets.

Norwegian rose marble is a dominant shade and serves as a perfect background for moderate visual merchandising that presents the absolute essentials. The Daily Edited escapes excess and that’s exactly what makes the brand so enticing.