Hedvig Astrom Yummy Pantone Smoothies

Swedish born art director Hedvig Astrom uses the weekends to create healthy smoothies, blended carefully to perfectly match them with Pantone swatches. “Mixing smoothies works like mixing paint”, she explains, adding a handful of strawberries to get a hot pink hue or some spinach for a subtle green. After finding the ideal combination of ingredients to create the color she is looking for, her partner Michael Kushner photographs the process and the final drink in a glass.

Whilst Pantone Smoothie started as an artsy little project, seeking an answer to the question whether it’s possible to create tasty smoothies in any Pantone color, her experiment has now become a viral hit, serving recipes for all smoothie lovers who would like to try them out at home.