GUCCI_SS _TRENDLAND

Gucci S/S 2013

GUCCI_SS _TRENDLAND

I have a long history with Gucci, my mother being one of the people involved in bringing the company to Los Angeles (with it’s first store on Rodeo Dr) in the 80’s.  We even had a special key that let certain people into a “secret vault” filled with goodies that my brother and I fought over more than once. I have had a love/not so much love relationship with the Gucci house which  had always been synonymous with quality and tradition until the late 80’s and 90’s when business models transitioned, licensing deals ruled, manufacturing and production changed course,  focus on celebrity and media exploded and the bottom line of money became god. When Tom Ford entered and took over the company, he took a fledgling disaster and morphed it into an unexpected phenomenon, since when has a transformation like that happened???  Ford eventually left, and the house has since had it’s challenges, but with it’s present head of design, Frida Giannini, they seem to have found a designer who can take the rich history and tradition and translate it into quality, elegance and very wearable and sellable clothing. This collection was 60’s and 70’s all the way, I expected to see  Federico Fellini, Michelangelo Antonioni and Roberto Rossellini in the front row sitting next to their muse’s Sophia Loren, Gina Lolobrigida and Claudia Cardinale. These Italian cinema icons would be the prefect fit with this collection, in it’s clean lines, column silhouettes accented with a modern ruffle; exquisite evening gowns were , (note the white low cut jersey below),  subtle,  chic and timeless. Tunics, cutouts, jeweled necklines, 70’s lapels (which i love) and bell sleeves, jolts of color and some Japanese inspired prints all made for an exquisite collection which will be worn from generation down to generation. Timeless treasures, the Gucci history back on its original timeline.

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