Inspired by Japanese aesthetics and cultural traditions juxtaposed with Italian tailoring giuliano Fujiwara brings to fashion a refreshing, avant garde look at menswear over and over again. It is always super interesting to see what Masataka Matsumura will do to reinvent each season. Working as creative director for Fujiwara for 3 years now, the label has had a serious revamp, making his show a must see in menswear fashion. As we have seen throughout his time as creative director he is highly detail oriented and very technical with his design. The SS 2010 giuliano Fujiwara collection takes a simple silhoutte and partners it with a techy-fashion-forward- harness, completely changing the balance of the look while playing with contemporary and futuristic fashion. It is refreshing and absolutely wearable!