Gareth Pugh A/W11 Pitti Film

With a collection inspired by religious iconography and Florentine opulence, Gareth Pugh made his Italian fashion debut at Pitti Immagine #79. Showcasing his clothes via a unique fashion film, created with Ruth Hogben and projected onto the ceiling of a 14th-century church, Pugh melded the grand traditions and art of this ancient city with his own hyper-modern fashion vision.


thanks to ShowStudio and Dazed Digital




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