Fred Butler A/W11 Fashion Film

Fred Butler is a props stylist and accessories designer based in London. Directed by Elisha Smith-Leverock and styled by Kim Howells her a/w 2011 “Incandescent Meta-morph-incessant” collection pieces, are mixture of colorful geometric shapes and luminescent materials unite with the dreamlike visual aesthetic of the director to create perhaps this great fashion film.

Fred works with art directors, stylists and photographers to create imaginative one-off pieces for fashion stories to enhance the aesthetic of a shoot. Her work is characterized by the inclusion of everyday object to create a kitsch yet elegant aesthetic.

Fred said about the project:

“I’ve stripped back use of layering materials and concentrated on the purity of paper and paper folding. Shapes and silhouettes employ a new technique developed in my ongoing exploration into origami. On a recent trip back to my favorite haunts of China Town NYC, I realized that origami is an infinite craft of possibilities with no limits. My new collection is an experiment in pushing these boundaries utilizing both the top and bottom conflicting surfaces of structures for contrast in texture.”

“Here are images of patchwork paper, playing around with painting via collage instead of actual paint. I’ve transposed my hobby and routes of designing paper-cut art into my accessories. Accumulating origami squares is the best source for collecting rare color and I initially fell in love with the craft by default, looking at instruction manuals when I bought the packs of paper. I wanted to celebrate this history to my story and run with the idea.”

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