What would happen if companies become States? And, in this case, could companies issue their own currency? For his art graduation project, French graphic designer Jade Dalloul took brand’s missions statements as if they were states Mottos, imagined this currency with worldwide influences and used the picture of companies’ founder as if they were intellectual and political figures.
He tried as well to root legitimacy of these brands in putting places related to their history, like the first gas pump for Shell, or the new Apple campus; And made sure to respect the raster process and the complexity against counterfeiting. A beautiful project that I’m sure gave him an excellent rate and should definitely go viral!