After Milan and Paris, the Italian fashion brand forte_forte has opened a new boutique in London, in the Chelsea neighborhood. Giada Forte and Robert Vattilana, the brand’s creative directors, conceived the long and narrow space as a “succession of tactile and visual sensations” that lead from the street to a small garden in which the protagonist is a Japanese maple tree.
Clay bricks, onyx, brass and capitonné velvet are just some of the refine materials that are juxtaposed in the space and create a contrast of textures and hues that stimulate both touch and sight.
Red clay bricks, typically associated with the city’s buildings, line the majority of the ground floor walls. The bricks are laid in an unexpected pattern of delicate overhangs and recesses that create a pixelated texture effect. To add a surprising touch and new chromatic elements, the walls are occasionally punctuated with turquoise ceramic bricks and gold-leaf blocks.
Brass is another material that characterizes the two-floor boutique. Brass is a recurring sign in the material grammar of forte_forte and in the London’s boutique has been used to craft several fixtures, including the clothing rails, the organically shaped mirrors, the suspended staircase and the dressing rooms doors.
The cash desk is made from ceppo lombardo, a tactile and opaque stone which is usually associated with Italian rationalism and which here creates an interesting contrast with the bricks and the brass.
To add another tactile element and another color, the changing rooms are cushioned with capitonné blue velvet.