Dimorestudio’s latest retail project for the French Maison Lanvin is located in the business heart of Shanghai. Reflecting the brand’s new creative direction of Bruno Sialelli, this exclusive 280 sqm store will serve as a blueprint for all other Lanvin boutiques worldwide.
In this retail project, Dimorestudio played with the illusion effect by designing solid undulated surfaces that are perceived as smooth curtains. This unique feature can be seen as a reinterpretation of Richard Serra’s large-scale abstract metal sculptures. The ceiling is painted in black, in stark contrast with the light cement walls, flooring and pillars.
The space represents a natural and impeccable merge between fashion and art. Real draped curtains cascading from the ceiling reinforce the ambiguity impression, whilst, at eye level, transversal hanging bars showcase the latest ready-to-wear items.
In sync with the contemporary and artsy mood evoked, the project includes decorative furniture such as the armchair Poltrona 081 by Dimoremilano, the T1 side table by Tecno, white sofas and armchairs from Paradiso Terrestre’s Mantilla series and bespoke rugs with linear and circular motifs.