Cut & Paste Editorial

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Austrian boutique GRUNDTNER & SöHNE pokes fun at stock photos in their Spring Summer 2014 lookbook, which seems to grab cheesy images from photo libraries to superimpose models on them. “They rarely reflect the truth,” say shop owners Simon and Lukas Grundtner. Daniela Trost shoots, while Paula Aimée Fodor and Simon Grundtnerthe style the campy, holiday-inspired campaign, appearing in their new in-store magazine, Kraft. Hey, it’s also a nifty fix for when you can’t shoot on location.

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www.grundtnerundsoehne.com