Ryan Hopkinson Stunning (Drone) Editorial for Louis Vuitton

Ryan Hopkinson Stunning (Drone) Editorial for Louis Vuitton

Photographer and film maker Ryan Hopkinson works across disciplines with a refined aesthetic that plays to the sensibility of advertising and luxury image making.

For this series featuring model Khadim Sock, Louis Vuitton allowed him to adopt a series of experimental techniques to showcase the brand’s new products. In one campaign, inspired by the idea of “reaching a higher plain, both conceptually and physically”, Ryan utilized a large drone to carry iconic Louis Vuitton luggage high into the air, providing motion in a shoot that would typically be static.

 

“We really wanted to create something that was surprising and hopefully unexpected for the audience,” he explains. “I’ve been wanting to use a drone like this for a long time. I’ve used them on commercial shoots and they are such a great tool.”

 

Experimenting with the drone in this way came with its own challenges, however. Finding a model that was capable of carrying up to 15 kg proved to be problematic and this was made no easier by the weather the team experienced during the shoot. “There were regular strong gusts of wind and it was blowing consistently around 85km/h,” recalls Ryan. “Which is great for kitesurfing, but not for hanging very expensive objects off of equally expensive drones.” The rough breeze also whipped at the nearby dunes, kicking up sand and threatening to ruin the drones’ sensitive components. “As always, working with an absolutely amazing local team and experienced drone pilots made everything much easier,” he says.

Ryan Hopkinson Editorial for Louis VuittonRyan Hopkinson Editorial for Louis VuittonRyan Hopkinson Editorial for Louis Vuitton

Ryan Hopkins Editorial for Louis VuittonRyan Hopkins Editorial for Louis VuittonRyan Hopkins Editorial for Louis VuittonRyan Hopkins Editorial for Louis VuittonRyan Hopkinson Editorial for Louis VuittonRyan Hopkinson Editorial for Louis VuittonRyan Hopkinson Editorial for Louis Vuitton

www.ryanhopkinson.co.uk




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