Continuum: Ddress

Mary Huang and Jenna Frizel, the brains and designers behind this highly innovative company, Continuum Fashion, look at fashion in its potentiality.  They peer deep into the future while being completely present in the now, bringing us a new way of examining what we wear, why we wear it and how we can open up Pandora’s Box of all things progressive in the fashion world. They have designed (through the incredibly cool site 3D shoes, bathing suits and even taken Instagrams to a whole new level.

The Creative Democratic Republic of Fashion is the basic idea. Continuum has come up with an app that through computational design allows us all to create beautifully intricate forms and to define a design according to its governing processes and user interactions, DDRESS. “This project sought to mediate between the avant-garde and ready-to-wear, between individual users and a designer’s vision. Could we use technology to democratize haute couture? Could we let people design their own dress, and still maintain a cohesive, recognizable design? ??  Computational couture captures this philosophy and applies it toward solving the persistent problem of standardized sizing in ready-to-wear.

CONTINUUM is a concept for a web-based fashion label in which designs are user-generated using custom software and made to order to your personal measurements. Its seminal collection is a deconstruction of the classic little black dress. Software allows you to “draw” a dress and converts it into a 3D model, which is turned into a flat pattern that can be cut out of fabric and sewn into the dress.”

Fizel designs and programs interactive environments at Small Design Firm in Cambridge, MA. She has previously worked at KPF in computational geometry and has her BSAD in Architecture from MIT.  She is interested in reinterpreting traditional crafts and manufacturing using computational tools. Huang has a BA in Design | Media Arts from UCLA, and a MA from the Copenhagen Institute of Interaction Design (CIID). She worked in interaction design at Local Projects in NYC. Her other notable work includes Rhyme & Reason–a collection of LED dresses, and TYPEFACE–a software piece combining facial recognition and typography. Mary lives in NYC. (Brooklyn, to be specific.)

I love this concept of  infinitely customizable clothing where anyone can  use the app to “draw” your dress which is then converted by the software into a 3D model.  And, to top it off, the cutting patterns are downloadable free of charge for those who would rather devote the time to making their own.  Interesting how this idea of fast production, within a smart sustainable and modern context along with the help of interactive software really does open up the sometimes elusive design and production process to any body who is interested.  And to boot,  your name is printed on a label inside with corresponding custom packaging.