Everyone has been talking about cold brew tea and all its benefits, so when I came across this editorial of gifs highlighting four new brands I just had to share.
The process and taste of brewing tea with cold water is organically different to that of hot water. It tends to contain less caffeine and acid. Though the flavors vary and the controversy around which is better tasting and better for you evolves, it’s the concept of crafting the perfect tea that intrigues most. This return to the art of the most basic process is what opens up new space on the shelves for this marketing opportunity for beverage brands.