Trendland friend and talented French designer, Camille Tanoh is launching his second model shoe: the ‘Proper Sneaker’. The model is simple and clean and available only in white (as of now). Be sure to check the awesomely cool video directed by Loren Denis (below).
Directed by Loren Denis
Narrated by Camille Tanoh
Written By Camille Tanoh, Anthony Vibert, Marie Meyer, Loren Denis
Music: “Education” by AVIA
Dancer: Julien Durand
What makes a classic «A Classic» ?
A sneaker, a Proper Sneaker explores the very delicate question, to which somewhat diverse solutions might be given according times and seasons. Through this journey, the proper sneaker realizes that simplicity & being timeless might be the key. The proper sneaker is an efficient and simplified sneaker conceived with a minimalist design and a superior construction, expertly crafted in Italy in high-quality fabrics.
The Proper Sneaker is meant to be simple.
About the Brand
The luxury and minimal Paris-based men’s shoe brand, was founded in 2012.
Drawing on Camille’s backgrounds in fashion, the brands combines utilitarian design with portuguese quality and construction, resulting in sleek and minimalist men’s shoe.
Applying the principles of Minimalism, the brand reduces each designs to only the most essential elements.
Thus, Camille Tanoh has acquired a reputation for its perfectionism, its simplicity and its unique approach to contemporary fashion shoe establishing a loyal clientele. The brand focuses on the changing needs of its customers developing non-seasonal shoe collection staying true to the brand’s core values.
Both lines* has received mostly positive reviews from international publications and quickly gained interest from different retailers such as Fred Segal, Antonia & Excelsior Milano in Italy and Isetan in japan among others.