Curation, curation, curation. In addition to the hundreds of applications of this concept across the arts in the last few years, we notably acknowledge a revolution of sorts this buzzword has brought to 21st century business models, all shapes and sizes. Add editorial shopping and the web, and here you have Bureau Of Trade, a online store concept for men, newly relaunched with the idea to intrigue, educate, and outfit its audience.
Like the Roman Forum of antiquity, the new site will serve as a virtual destination for consumers to discover and purchase unique treasures from around the globe. Items are hand-selected by BofT’s expert curators, and the new site is designed for immersive storytelling and seamless transactions. Hosting rotating monthly one-of-a-kind concepts, like this month’s “Continental Rift“, the goods for sale are scouted from both online and real world bazaars. With so many options out there for curated shopping, the unique editorial voice of Bureau Of Trade is far ahead of the rest.