An Iranian Mood for Apparatus ‘Act III’ Collection

New York-based design studio Apparatus had the great idea to showcase their latest collection, ACT III, in a gorgeous new film from director Matthew Placek and Gabriel Hendifar, Apparatus creative director. Inspired by his childhood memories, the beautiful Iranian desert background sets a little boy as he’s roaming around his home which showcases Apparatus’ newest furniture and lighting collections. Be sure to watch the film below!