Aesop opens a new store faster than the patisserie can produce a round of croissants. It was less than month ago that we featured their new store in Melbourne and they have done it again in Hamburg, Germany.
Created in collaboration with the Antwerp firm Vincent Van Duysen Architects, and of course their long time collaborators PSLAB for lighting, it features the brand’s first facial treatment room in Europe. The stores design relies on simple, natural materials and a subtle palette; it is informed by two primary influences: the building’s status as a protected historic site and the neighborhood’s vibrant, sophisticated milieu.
In the aromatic calm of a purpose-built treatment space, the brand’s meticulous formulations are employed to detoxify and stimulate skin and spirit. The two pendants, designed by Vincent Van Duysen were developed and built by .PSLAB as tailor-made light sources over the counters. The directional brass louvers provide the flexible and warm ambient light. The blackened plated steel fixtures are a rappel of the display shelves, crafted from untreated European oak and blackened steel – the latter referencing the store’s original cast-iron facade.