Today Mercedes-Benz USA announced the 2012 Fashion Collaboration starring the new SL Roadster with Lara Stone in Calvin Klein Collection, captured by Alex Prager. The 2012 Mercedes-Benz Icons of Style images by Alex Prager can be described as: A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz. Watch the behind-the-scenes video below.
The American photographer and filmmaker, Alex Prager, is known for creating surreal and enigmatic movie moments inspired by Frederico Fellini and David Lynch. Yet in her versions – heady with mystery, lust and desire – the woman is in control. Of her enigmatic images for the 2012 Mercedes-Benz Icons of Style, Alex Prager said she chose cinematic greats as her Icons of Style. “I constantly reference Fellini characters and Hitchcock as well,” said Prager.
Dutch supermodel, Lara Stone plays the update on the Hitchcock blonde, a strong protagonist who overcomes loneliness and fear. This inner strength is underscored by a timeless and elegant dress worn by Lara Stone and designed by Calvin Klein Collection’s Women’s Creative Director, Francisco Costa.
The SL Roadster featured in the latest Mercedes-Benz Icon of Style campaign, combines technical innovation with sleek sportiness and classic luxury and reinterprets the legendary Mercedes-Benz classic of the 1950s for today.
Lara Stone commented, “It’s an honor to work with Mercedes-Benz on a project like this. Both Mercedes-Benz and Calvin Klein Collection brands represent great luxury and timeless elegance and it was a really unique experience.”
The Mercedes-Benz Fashion Collaboration, Icons of Style, is making its US debut at Mercedes-Benz Fashion Week Fall 2012 from February 9-15, 2012.
The 2012 Icons of Style key visual is the latest in a stunning series of outstanding visuals celebrating the unique combination of design and style that is Mercedes-Benz. Nick Knight has posed Julia Stegner in Gareth Pugh with the SLS AMG; Miles Aldridge photographed Milla Jovovich wearing a spectacular hat from Philip Treacy next to the Mercedes E-Class Convertible; Craig McDean and David James staged Karolina Kurkova next to the new CLS and last season, Terry Richardson captured Jessica Stam on the roof of the A-Class concept car.