In collaboration with the AVATAR films, Mercedes-Benz is developing a vision for the future of mobility: the VISION AVTR. Introduced last week in Las Vegas CES, the groundbreaking concept car has been trending on all the socials, with all the car influencers and bloggers covering it.
The name of the self-driving vehicle stands not only for the close collaboration in developing the show car together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION. This concept vehicle embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future.
When the boundaries between vehicle and living beings are lifted, Mercedes combines luxury and sustainability and works to make the vehicles as resource-saving as possible. With the VISION AVTR, the brand is now showing how a vehicle can blend harmoniously into its environment and communicate with it.
In the ecosystem of the future, the ultimate luxury is the fusion of human and nature with the help of technology. The VISION AVTR is thus an example of sustainable luxury in the field of design. As soon as you get in, the car becomes an extension of your own body and a tool to discover the environment much as in the film humans can use avatars to extend and expand their abilities.
“Mercedes-Benz has always been a technology and a luxury brand. And it is time to bring luxury and sustainability even closer together. Because for us, the two are no contradiction.”
“People just love their individual freedom to instantly go where they choose when they want. That’s why our perspective is clear: we understand the boundaries of our planet. But we don’t want to add new boundaries to mobility.”
“Our approach is decoupling. Decoupling the Mercedes way, however, means that we’re decoupling volume growth from resource consumption. Our tools to achieve that are sustainable innovation and technology.”