Housed in a four-storey building in New York City’s Tribeca neighbourhood, a former sausage factory now welcomes design enthusiasts to Vipp’s first showroom outside Europe.
Conceptualized as a private apartment, the 2,000 sq ft loft showcases the brand’s new kitchen and bath concept.
While located 3,700 miles from Vipp’s Danish roots, the showroom is truly a home away from home as it is conceptualized as a private home where the newest product developments from Vipp, the kitchen and bath module, can be experienced.
Vipp’s accessory range is no news to the American market, and with the newly opened Tribeca-based showroom they will be presented alongside the new series of Vipp kitchens and bath modules. There to welcome you is Sofie Christensen Egelund, granddaughter of Vipp’s founder Holger Nielsen, and her husband, Frank Christensen Egelund, who have realized the showroom as a private apartment.
“It’s constructed like a real apartment and hopefully this helps with imagining how it must be like living surrounded by Vipp products. When you see the product in their natural setting, they come alive,” says Frank Christensen Egelund, Vice President of Vipp Inc.
