TrendWatch : “In Loving Memories” Mai-Gidah

“In Loving Memories” of summer and bright colors, menswear brand Mai-Gidah leaves behind its previous crispy white collection and moves on to the new one.

For Autumn/Winter 2014-2015, the designer Alec Ali Abdulrahim stays true to the signature he’s been building up for his brand. That means, maintaining round structures in casual silhouettes.


The color palette is seriously dark, ranging among black, brown and blue hues. The show-stealers are definitely the outerwear and the sweatshirts, giving off a contemporary medieval air.














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