Founded by a group of Manhattan-based friends, THEY is a footwear brand celebrating minimalism and functionality. Inspired by Japanese craftsmanship, label’s philosophy is to approach each shoe as a canvas. The lookbook for S/S 2017 is a clean and sober illustration of THEY’s recent collection.
“We wanted to create something that adequately expresses our appreciation to the beauty of simplicity — that is, a strong reduction of the visual language, yet one that’s expressive in its delicate combination of form, color, and space.”
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