We always loved the simple and architectural viewpoint of London-based fashion brand COS. This February 2019 they are launching the White Shirt Project collection. Taking the quintessential white shirt and reinventing its classic style, the 8-piece capsule collection for women and men focuses on the art of craftsmanship exploring a contemporary wardrobe staple.
Designed and created within the COS in-house atelier, designers and pattern-cutters developed the collection in parallel, using a 3D method of draping. This involved starting with the classic white shirt, deconstructing it and finally reinventing each style in an innovative way. A non-linear creative process enabled the design team to focus on the details that create the perfect shirt, altering collars, cuffs and plackets to create new styles for every occasion.
Combining fine tailoring and effortless style, each unique piece explores volume, silhouette, proportion and the movement of the wearer, striking a balance between tradition and modernism and highlighting the white shirt as a standalone piece.
Created for longevity, using styles that transcend trends and seasons, the 100% cotton collection captures the essence of COS while playing on the rich heritage of the white shirt.
Karin Gustafsson, COS Creative Director explains, “The white shirt is intrinsic to the COS DNA and we remain fascinated by the endless opportunities to reinvent this wardrobe staple. Subtle changes to proportions, silhouettes and details define character and the White Shirt Project offers a strong selection of innovative and functional pieces that celebrate traditional and contemporary craftsmanship.”
The White Shirt Project is now available in stores and online.