A modern day dry cleaner treating garments to eco products only. That was the concept for the Montreal-based White‘s that aims to bring greater transparency to the dry cleaner’s craft. Inspired by the aesthetics of Parisian apartments, the interior beams with pristine white and occasional insets of gold, marble and chevron floors. It was designed by a local practice Ivy Studio.
Noble materials were highlighted via the abundant natural light while tall, industrial ceilings got cosier thanks to hanging lamps reminiscent of a dropping art installation. The impressive bibliothèque (library) next to the counter exposes natural cleaning products available for purchase and used in the off site factory right in Montreal’s centre.