Prouvé Raw by G-Star for Vitra

The new collection of furniture, Prouvé RAW is a collaboration by Jean Prouvé x Vitra & G-STAR RAW – It was presented last June the 15th at Art Basel. It is still on for latecomers until 31st of July 2011, at the fire station by Zaha Hadid on the Vitra Campus in Weil am Rhein. A true creative collaboration between the brand and the Vitra Museum, which has allowed a reinterpretation of the 17 iconic furniture pieces by the famous modernist designer Jean Prouvé. Newly interpreted by denim specialist G-Star and Swiss furniture manufacturer Vitra in collaboration with
the Prouvé family.

Born out of a mutual passion for this French Modernist’s iconic designs, the G-Star and Vitra creative teams have worked for two years to give some of Jean Prouvé‘s best known designs a fresh and contemporary look and feel, while re-discovering the charm of some of his lesser known pieces.

Prouvé RAW is a collection of seventeen design classics, which embrace the essence of Jean Prouvé’s work, while at the same time adding contemporary colors, textiles and details.

From the 15th of June through the 31st of July, the Fire Station by Zaha Hadid on the Vitra Campus in Weil will be exhibiting furniture designs by the legendary French designer and architect Jean Prouvé, which were reinterpreted in cooperation with G-Star. The objects in the Prouvé RAW collection can be viewed daily at 12:00 and 2:00 p.m. as part of a guided architecture tour in English and at 11:00 a.m., 1:00 p.m. and 3:00 p.m. in German.

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