Australian brand Orri Henrisson collaborated with fashion bloggers, Matt Jordan of Imelda and The Style Tyrant fame to create his newest campaign for his SS 2011 collection titled “Bobby, King of Boys Town”.
Styled by James Dykes, the campaign stars Ashley McConnell, bass player for Australian band Operator Please and is McConnell’s campaign debut. The collaboration extended to
include Dutch modernists from the recently established Lekkur Studio who added post-production work. I really like the graphic touch they added to the photos, the campaign would not have had much impact without it.