New Haute Couture Uniforms for Chinese Airline

Last 4th of July at the InterContinental Paris, fashion designer Laurence Xu introduced in her collection the new stylish haute couture uniforms for Hainan Airlines. The uniforms that were showcased combine elements of classical, time-honored Oriental aesthetics and the silhouette of a modern Western suit, infusing new vigor and fashion into the attire.

It is pleasing to see that an airline can elevate their dress code to new heights by providing their crew members with stylish haute couture uniforms that seem to be taken straight out of a fashion magazine cover. Hopefully it will inspire others…

Repurposing the alluring look of the Cheongsam, a stylish traditional Chinese dress for women usually worn on more formal occasions, the uniforms feature a collar overlaid with a pattern of auspicious clouds and a lower hem with a pattern alternating sea and mountains which contrasts with the collar’s clouds and sky, drawing a comparison between a Hainan aircraft that has just taken off, and the roc, a mythical bird denoting strength, as it lifts into flight.

 

 





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