Since 2006 Elena Martin has been delivering consecutively progressive collections under the imaginary name of Martin Lamothe. Her aesthetic becomes refined in 2007 when she responds to the growing mens market and makes her collection unisex. I remember seeing her collection when I spoke with her in Barcelona 3 years ago, during her first presentation ever which was at Bread & Butter, but somehow in the mix of all that I took in that trip she slipped off my radar. Happily Neo2 has re-kindled my admiration for this fabulous young designer.
A recent trip to Texas and Nevada became a major influence to the direction of designer Elena Martin’s, Martin Lamothe Aw 09 Collection. She was inspired by the landscapes, colors, and the inhabitants of these places and translated that inspiration into something you would never literally associate with Texas or Nevada. The ability to find and create beauty from the abstractions of life is the true test of a creative mind.