The playful marriage of geometry and color creates the most unique shopping experience at Tienda 14 Store in Madrid for a Munich footwear brand. Designed by Studio Animal, the space combines humor and nostalgia, pure joy and intriguing quirkiness. It was conceived as a symmetrical circus tent creating a twelve-sided pyramid marked with colors signifying special discount, a niche for bags & accessories or shoes. Furniture in the centre of he the space act as a kaleidoscope, displaying brand’s latest additions to the collection.
“Overly naive but deliberately conceptual,” point the architects who take pride in ultra-contemporary and super-optimistic future. The future looks good indeed when spaces become incentives for an entire spectrum of human feelings.