Lacoste Crocodile Leaves Its Iconic Spot

What a great initiative from Lacoste, they recently released a limited-edition polo collection where threatened species hold the crocodile’s spot. The number of polos produced for each series corresponds to the remaining population sizes in the wild. By buying a polo, you participate in helping International Union for Conservation of Nature (IUCN) and Lacoste in the fight for wildlife conservation worldwide.

All profits are reinvested. Half of the profits go directly to IUCN, funding tangible nature protection actions and the other half is invested in communication that gives visibility to this cause and the Save Our Species program. No income is derived from this non-profit collaboration with LACOSTE, which has been signed for 3 years.