Today the British Fashion Council (BFC) announced the names of the 21 designers who were chosen to receive the BFC NEWGEN sponsorship, supported by Topshop, to show at London Fashion Week (LFW) in September 2010 (see Press Release here). Among them I was happy to find J. JS Lee, a new brand, I had not yet heard of. Korean designer Jackie Lee has quite an intensive pattern cutting curriculum under her belt.
Her streamlined tailoring and silhouettes can definitely be associated with the chic and modern aesthetics of Jil Sander and Celine. I am excited to see what J. JS Lee will deliver next.