Impossible x Ace Hotel Project

This month, Impossible Project is partnering with Ace Hotel to keep the visceral art of instant analog photography alive for today’s romantics. Every guest room at Ace Hotel New York will be stocked with a refurbished Polaroid camera and limited edition, custom packs of “Impossible x Ace Hotel” PX 600 Silver Shade instant black & white film in the mini–bar. We were lucky enough to receive ourselves one and it’s awesome! We haven’t stopped to shooting polas at the office!

A gallery show called “24 hours at the Ace” will be on view from September 12 through October 14 featuring works by friends of Ace Hotel and The Impossible Project including Adam Goldberg, Andie Acosta, Anne Bowerman, Araks Yeramyan, Chloe Aftel, Dave Ortiz, Devon Turnbull, Elijah Wood, Jeremy Kost, Nicole Held, Michael Nevin, Pat Sansone and Steve Olson. A follow–up show in August 2012 will feature works submitted by fans of Ace and Impossible online at The final selections for this second gallery installation will be decided by the original show’s participants.

Adam Goldberg

Andie Acosta

Devon Turnbull

Elijah Wood

Steve Olson

Ace Hotels are unique locations that touch the senses of travelers, hedonists, artists and adventurers. Ace Hotels are meeting points for real people, real rooms, real food, real analog moments of life. Impossible instant films are unique tools for classic Polaroid cameras, reviving the magic of analog instant photography, keeping tangibility and creativity alive, providing a true analog component in our digital world. Sharing this common desire to continue, and yet re-invent, the shared experiences we all hold dear, Ace Hotel and The Impossible Project have teamed up for this unique analog film edition and exhibition.



The “Impossible x Ace Hotel” PX 600 Silver Shade instant black & white film and Cameras will go on sale on 9/9 at The Impossible Project Spaces in Vienna, Tokyo and New York as well as on, at the Ace Hotel New York, all other Ace Hotel locations, Ace Hotel’s online shop at