Immersive LEGO Experience at the LEGO House [Denmark]

BIG – Bjarke Ingels Group and LEGO bring the classic LEGO brick to an amazing LEGO architecture project in the heart of Billund, Denmark; where the iconic brick was first invented. The building provides vast exhibition spaces and public squares that embody the culture and value of LEGO.

The ground floor includes a store, three restaurants, conference facilities and a 2,000? public square. Above the square, there is a cluster of galleries that include exhibition spaces and fan creations. Four play zones arranged by colour can be found on the first and second floor: red is creative, blue is cognitive, green is social and yellow is emotional.

“It has been a dream for me for many years to create a place that will give our visitors the ultimate LEGO experience,’ says LEGO owner, kjeld kirk kristiansen.

After recently opening to the public, the LEGO house has been documented in detail by photographer Iwan Bann.