Huajia Studio F/W 2014 Lookbook


The newly born brand of designer Jia Hua, Huajia Studio, presented the F/W 2014 lookbook. Following and evolving the line of so-beloved sporty chic, Hua designed garments of mesh and transparent peeking under oversized silhouettes, juxtaposed with heavier and more rigid fabrics. Definitely eye-catching looks on their own, so the collection’s lookbook, shot by Paul Jung  could not stray far from that. The concept was minimal, focusing on the smooth fusion of the collection’s elegant and sporty nature. The surprise factor was the smart use of black light – which, let’s face it, makes everything more fun.




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