I’ve always been a fan of sportswear tech brand Isaora and every collection they keep on impressing me with the quality of their fabrics and their fit. For their new SS14 Collection Isaora dedicated to creating an unparalleled, personalized one-to-one retailing experience. With no middleman, the consumer will now experience a less expensive product that maintains the same level of quality as previous collections. The transformation comes at a timely fashion where it seems solely e-commerce has now become the new form of modern retail. An interesting move that will make the brand closer to its clientele.