Fritz Hansen’s Staged Apartment Showroom

The exhibition in The Republic of Fritz Hansen Store Milan during the Salone del Mobile last year was designed like an entire apartment that looked as if the residents had popped out on an errand, and the general reaction from visitors was “I’d like to live here.” bStylist Christine Rudolph was behind the apartment that was a great showcase for presenting new furniture and colours from designers and artists such as Jaime Hayon and Tal R.

With the Witness Apt (NYC), The Line (NYC and LA), The Apartment (Copenhagen) and a few new digs popping up in Paris and LA the concept of a showroom apartment is becoming the new way to experience and shop interior design trends. So its now wonder forward-thinking brands are getting on board with the concept.

fritz-hansen-showroom-apt-milan-trendland-08

fritz-hansen-showroom-apt-milan-trendland-09

fritz-hansen-showroom-apt-milan-trendland-05

fritz-hansen-showroom-apt-milan-trendland-01

fritz-hansen-showroom-apt-milan-trendland-06

fritz-hansen-showroom-apt-milan-trendland-11

fritz-hansen-showroom-apt-milan-trendland-10

fritz-hansen-showroom-apt-milan-trendland-07

fritz-hansen-showroom-apt-milan-trendland-02

fritz-hansen-showroom-apt-milan-trendland-03

fritz-hansen-showroom-apt-milan-trendland-04

www.fritzhansen.com