Clean and Bold Rings by Étiquette

A celebration of workmanship and integrity of materials showcased in contemporary fashion for Australian accessory brand Etiquette.

To help bring their creative vision to life Étiquette were fortunate to work with talented Marsha Golemac and Brooke Holm. The pairs collaborative approach to producing unique imagery and pushing boundaries was perfectly in-line with their creative direction.

Inspired by the clean lines and the bold Étiquette styles, the concept was somewhat different to the usual jewelry shoot. They wanted to use colors and shapes to showcase the range, brought together in a three-dimensional feel.


Combining the essence of light and shadow to highlight the aesthetics was key in transforming the concept to actuality. Overt angles and corners merged with unique colour combinations allowed the sterling silver to bounce off the backgrounds and really highlight the ring as the hero of the image.